Working at a magazine during the fall of print journalism is a scary time. But when you have a passion for writing, creating and editing, the risk is worth it for the chance to be expressive.
The magazine utilizes both print and digital aspects by their print publication Cape May Magazine in addition to their online website capemay.com. In fact, CMM was once a digital magazine before becoming a print publication (often the opposite in the magazine industry).
The magazine has a steady subscriber rate of over 2,000 subscriptions. The magazine does not actively seek subscriptions - which is something that would be to their benefit to change. While including subscription post cards in their publication is expensive and they have done this in the past and it was not entirely effective.
A plan to drive in subscribers could include giving a free trial (1 free month and then charge their card for a year). The magazine could sell their back issues at $1-2 discount, to garner interest of potential subscribers. Or the magazine could wholesale back issues to the local hotels, with a postcard to get potential subscribers (and include part or all of the price of the subscription postcards in the wholesale price).
For renewals, the magazine could create an email system to remind subscribers when their subscription is about to run out. The website already has a place for people to renew online - or they can call the magazine/mail a check.
The magazine could donate issues to the local Cape May County Library branches, which allows locals to read the magazine and find interest in subscribing.
The magazine has a great social media presence. They are on Facebook, Twitter, Instagram, Tumblr and Pinterest. Jess, the art director runs all the social media sites and manages capemay.com and their blog. Perhaps an asset to the magazine would be bringing on a staff member who is solely in charge of the social media. That way they have the time to interact with fans and followers and post a few times daily.
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