Internship week 2

The inner workings of a magazine are only seen behind the scenes.

Getting to work in the magazine office is fantastic. Seeing everyone working on deadline gives me the old fashion sense of a print publication. With so many magazines going digital, it is refreshing to work at a place where print is still around.

The editor and staff have a meeting where they throw around story ideas. Some story ideas are submitting but most of them come from brain storming. The staff keeps a list of ideas and ones that have pictures already get bumped up on the list for publication.

Story assignment is done by the editor. She assigns it based on the type of story it is, whether it is human interest or a historical piece. It also depends on the turn around whether or not it goes out to freelancers or in house.

The ad manager helps the small company secure advertising. When the magazine started, they had a pre-existing list from the website. There are now advertisers who are online and not print and vice versa. The ad manager goes to businesses and has meetings to close deals.

The average publication in the summer is very quickly put together (June, July, August). There is about three weeks of the art director lays out the ads and layout. The entire magazine is probably put together in a four week period. The off season months gives the staff two months to work on issues (Special Edition, Spring and Winter).

The social media of Cape May Magazine includes Facebook, Twitter, Instagram, Tumblr, Pinterest. Instagram is the most popular, currently. Jess, the art director, is in charge of all the social media.

The photoshoots are handled by the in house photographer, Michelle. The photography is all handed in house. They can take 30 minutes to a few hours. Michelle is typically the only one on site. The art director is remote, she will get outtakes for social media and send them to the art director.

Capemay.com's picture of the day has been in production since 2003. It has been part of every day posts on capemay.com for 12 years. It has only been done in house and never features guest pictures. Pictures of the day are used for stock for the magazine.